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London 16^th July: Zee Network is pleased to lend its support to the UK’s first ever Film Festival celebrating Alternative Indian Cinema.

As the, longest running dedicated South Asian movie channel in UK, Zee Cinema is a fitting partner for this landmark event.

Showcasing the work of India’s new wave of avant-garde filmmakers, London INDIAN Film Festival’s programme of films will be screened across London, opening in West End at Cineworld, Haymarket then continuing at Barbican, Nehru Centre, Watermans and Genesis cinemas. The Festival covers a wide range of themes and issues from family dramas, coming-of age tales to twisted urban romance. What pervades many of these films is a new more assured Indian cool, experimenting with cinematic styles, new technology and influenced by themes both East and West, which has helped them win favour with the young in-crowd in super cities like Mumbai, as well as with connoisseurs of world cinema across the globe.

The London INDIAN Film Festival opened last night at Cineworld, Haymarket with the UK Premiere of the groundbreaking ‘Love, Sex Aur Dhokha’, (‘Love, Sex and Betrayal’) by director, Dibakar Banerjee. Through three intertwined tales, this controversial film explores sexuality, voyeurism, love and betrayal in modern India. The film features a cast of unknowns, but it’s radical revision, challenging the romantic Indian fairy-tale romance, was a big Box Office hit when it was released in India in March. Featuring India’s first ever on-screen sex scene, the Premiere screened the uncensored, international version of the film, rather than the censored India version.

Other highlights of the festival include the high-impact ‘City of Gold’ by maverick director, Mahesh Manjrekar, on the forgotten history of mill workers of Mumbai whose livelihoods were crushed when the mills were converted into a development of glitzy shopping malls and five star hotels.  Meanwhile, ‘Last Chance Mumbai’ is a sophisticated multi-strand ensemble exploring the connective lives of the city’s inhabitants over a 24-hour period by acclaimed director, Saeed Akhtar Mirza.

‘Road to Sangam’ directed by Amit Rai, explores ideas of Nation India and sometimes conflicting religious identity.  It tells the story of one Muslim man’s desire to help take Mahatma Gandhi’s remaining ashes to the holy river and explores the experiences of Muslims living in India 60 years after Independence. The Closing Night Film is the UK Premiere ‘Vihir’ (‘The Well’) by award winning director Umesh Kulkarni (World Premiered at Berlin Film Festival), which is stunningly filmed against the grandeur of the rolling Indian plains, as two adolescent friends inspire each other’s journey to manhood.

Zee Cinema is Zee Networks premiere movie channel dedicated to Bollywood, world’s largest movie industry. Zee Cinema has the largest library of films with more than 3000 films encompassing all genres, stars, eras and big banners. Some of the biggest names in the Zee Cinema library are Love Aaj Kal, Jab We Met, Om Shanti Om, Rock On, Jodhaa Akbar, Yuvraaj, Munnabhai MBBS, Hum Aapke Hain Kaun, Maine Pyaar Kiya, Sholay and many more.

For more information and bookings please visit www.londonindianfilmfestival.co.uk