Zing, UK’s No. 1 Asian Lifestyle Channel, is proud to be supporting the Desi Dhamaka 2013 Live Concert – celebrating UK Asian talent.

For the first time ever - the event will see a collaboration of multi South Asian singers and artists perform live on the same platform, on 9^th March 2013 at the Hammersmith Apollo, London.

Performances on the night will see a line-up of internationally recognized Bollywood and Brit Asian sensations – including Imran Khan, Raghav, Mumzy Stranger, Tasha Tah, Arjun, Karan Pangali, Nafees, Raja Kasheef, Mohsin Abbas and many more. This will be a tie-up of talents – from singing to dancing – that crosses the South Asian ethnic boundaries and hails the UK Asian community as one.

Zing is committed to supporting UK Asian talent and is a set platform for British-Asian artists, with UK shows such as Rock The Vibe, Brit’s Bollywood and the latest - Cloud 9 – the UK’s first British-Asian drama series. The concert will see lead artists from Cloud 9 also make an appearance and show their support to the mix of Asian acts.

British Asian TV and film personality Asad Shan, who currently presents the UK’s only local Bollywood plus Hollywood show Brit’s Bollywood on Zing, will be seen hosting and front lining the night. He says, “I believe UK Asian Talents have finally got their calling in the market, we are making films, TV shows and talent is being utilised. So come and Join us for a smashing evening.”

Archana Kanade, Zing Business Head: “South Asians are the largest ethnic community in the UK and there is such a vast pool of talent amongst us. It is a case of encouraging it and giving it the right platforms to create awareness of Brit-Asian art and culture. Zing supports this endeavour to celebrate the variety and fusion of skills that the South Asian community has to offer.”

For your chance to win tickets to Desi Dhamaka 2013 visit www.zingtv.co.uk

4 March: It’s going to be one dramatic week on Cloud 9!

- Another woman in Ajay’s life turns up to his flat, but who is she?!

- Will Simran go with Raj to what could become a romantic getaway or does she stay behind?

- Ajay is given the task by Johnny to find the key. Will he find it or something else?!

- Mr Singh is confronted by a long lost relative.  Needless to say, he’s not too pleased with the sudden arrival

Mon-Fri 6:30pm & 10:30pm on Zing - free on Sky 789 & Freesat 509.

This week on Cloud 9…

- Simran isn’t happy about finding out Ajay is leaving Cloud 9.

- Raj promises Simran that he will pay Ajay a visit to make sure he stays…

- Ajay finds a picture that completely threatens his friendship with Ben. What could it be?

- Johnny and Eddie attempt to get hold of the key to the box from Ben.

- Nisha’s ex-husbands mother comes in to visit - how does Johnny handle the situation?

- Raj invites Simran away on a trip, will Simran accept?

…Tune in Mon-Fri 6:30pm & 10:30pm on Zing - free on Sky 789 & Freesat 509.

Party is over and things are looking a bit more serious on Cloud 9 this week (18-22 Feb)…

- The morning after the party, Ajay wakes up in Johnny’s bed!
- He feels awful about and how he will face Nisha
- He doesn’t know how he can stay somewhere he’s not wanted – will he leave Cloud 9?
- Simran has an argument with Raj – who is it about?
- Nisha is not happy with Simran for lieing to her
- Mr and Mrs Singh reveal a deep dark secret about their past

Mon-Fri 6:30pm & 10:30pm on Zing - FREE on Sky 789 & Freesat 509.

Here’s what’s happening on Cloud 9 this week 4-8 Feb on Zing:

- Ajay and Simran spend time together with Ajay practising Johnny’s techniques for his confidence!

- Ben, Harri and Peter find a Red security box with lots of jewellery!

- Ajay has to make it up to Johnny about why he missed the date

- Nisha wants to know all about Simran’s date that she didn’t go to

- Find out if Simran arranges for an evening with Ajay or Raj towards the end of the week!

Watch Mon-Fri 6:30pm & 10:30pm on Zing - FREE on Sky 789 & Freesat 509.

Here’s what’s in store on Cloud 9 this week starting 21 Jan.

- Ajay’s humiliating job interview
- Simran makes a plan as to what to do with life..
- Johnny’s date with his mother’s colleague’s daughter!
- Find out who Ajay learns womanising tactics from!!
- Eddie and Johnny’s jobs are at risk

Tune in Mon-Fri 6:30pm & 10:30pm on Zing! Also catch the omnibus on Saturdays at 5:30pm. Free on Sky 789 & Freesat 509.

Here is all that you can catch on the Cloud 9 Omnibus for this week on Saturday 19 January at 5:30pm on Zing!

• Simran struggles in deciding how to move forward in life
• Ajay finally gets a job interview which no one else believes in
• Harri and Peter make an attempt at the heist
• Nisha tries to set Johnny up on a date with her colleague’s daughter
• Johnny faces trouble at work when he isn’t getting paid

If you’re snowed in - catch all of last week’s Cloud 9 episodes right here. These will be the only online ones available for some time. For the rest, tune in on Zing!

For all of this week’s episodes - catch the Omnibus - on Saturday at 5:30pm on Zing - free on Sky 789 & Freesat 509.

Click here to view:

http://www.youtube.com/playlist?feature=edit_ok&list=PLiYZVDemaAgC3g-UozHAuA7Xs_eByMLsk

On upcoming episodes of Cloud 9 on Zing, find out how Ajay’s job interview goes, Simran makes her life plan, and Johnny avoids meting the girl his mum has set him up with! Tune in Mon-Fri 6:30pm & 10:30pm, plus Omnibus on Sat 5:30pm.

Go on the sets of Zing’s new British drama Cloud 9 and meet the characters.

Plus a sneak peek at Tom Cruise’s latest flick - Jack Preacher.

All on Brit’s Bollywood - Sun 6 Jan 11:30am on Zing - FREE on Sky 789 & Freesat 509.

Also free on your mobile at www.yamgo.mobi/zing

www.facebook.com/Zing

@ZingTVUK

www.zingtv.co.uk

Zing paves the future path of British Asian entertainment

The channel innovates with a locally produced daily soap - Cloud 9

UK’s No.1 Asian Lifestyle Channel Zing is all set to broadcast a locally produced drama series in an initiative never seen before on UK Asian Television. With the onset of the festive mood and bringing in the new year, the channel will launch a soap called Cloud 9 on 7^th January 2013, occupying the weekday prime time slot of 6:30pm.

Cloud 9 represents a milestone in Asian entertainment as it is the very first daily soap-series to be produced in the UK, specifically catering to the UK Asian audiences. This soap highlights the British Asian lifestyle, drawing on themes relevant to their way of life. In a never-before-seen method, the soap showcases the British Asian community in its true form, taking away stereotype perceptions regarding the UK’s largest ethnic group - the South Asians.

The new soap encompasses the lives of the residents of a London town, presenting a range of characters, explored by the soap’s pivotal star Ajay - a young Brit-Asian finding his way in life. Following his story and spiraling the highs of love, dreams and reality - the soap highlights various aspects that make this a special town called ‘Cloud 9’, which brings to life important British Asian values of family life, aspirations, tradition and modernity.

Keeping in line with the elements of multi-cultural British life, the cast will feature a mix of Brit Asian, English, plus true ‘desi’ characters. There will be high-brow names in the casting and the production, with the on-air quality not falling short of mainstream standards. The series will be entirely in English.

Archana Kanade, Zing Business Head says “The future of British Asian TV is here! With Cloud 9, Zing is taking Asian entertainment in the UK to the next level. Zing strives to give its target audience what they want plus more. Cloud 9 is the product of extensive research and background work enabling us to tailor the soap to the taste of the Brit-Asian psyche, presenting their world to them on the small screen for the first time. This soap comes at a time when the Asian population is growing rapidly and is the largest ethnic population in the UK. Numbers have gone up phenomenally since the last Census and it is this audience that Cloud 9 will cater to.”

Zing has always been a trendsetter with initiatives such as the first local Bollywood and Hollywood news and magazine show Brit’s Bollywood. It also aired its Brit-Asian talk-show Rock The Vibe earlier this year. Its fast paced entertainment means the channel already scores highly amongst the 16-40 year old audience and with Cloud 9, it will be taking a step further in strengthening its commitment of relevant quality content for the local audiences.

The show will start with a huge marketing push, with the first teaser promos already running across the ZEE channels. Look forward to the show, starting from 7^th January 2013, Mon-Fri 6:30pm on Zing - Sky 789 and Freesat 509.

For the latest on Cloud 9, follow Zing UK on Facebook and Zing TV UK on Twitter.