Mayor of London, Boris Johnson has surely found a successful partner in Zee Network as they team up once again to celebrate the festival of Diwali in London.
Following on from the huge success of this year’s Eid in the Square, where the Zee marquee and celebrity guests proved to be one of the most popular attractions, Zee is planning to up its presence and add even more of its very own brand of glitz and glamour to the free event.
“Zee is proud to be part of Mayor of London’s Diwali on the Square organized in association with Diwali in London committee. The event is a fantastic opportunity to bring together communities, families and friends to mark the joyous festival of Diwali. It also provides us with an opportunity to interact with our viewers, which is invaluable to us,” said Govind Shahi, Head of Business for Zee Europe.
In confirming Zee as the preferred media partner, the Mayor of London, Boris Johnson, acknowledged the Network’s contribution to the event, “I am delighted that Zee TV are the media partners for Diwali in the Square. Diwali is a wonderful festival and, with its underlying themes of peace, renewal and co-operation, it has relevance and meaning for all Londoners. I would like to wish everyone a happy and prosperous Diwali.
‘The dynamism and contribution of the Indian community to London’s economic, social and cultural life and their commitment to this city never fails to impress me. It is with this in mind that I am calling on all Indian communities to get involved in volunteering during the 2012 Games as well as becoming mentors to work with young people, especially in uniformed groups such as the Scouts and the Cadets.”
Zee Network will not only be marking the festival of lights with its presence and support at the Diwali in the Square event on Sunday 31st October, but will also be filming for three of its UK based shows - Out and About for Zee TV, Regional Out and About on the Network’s hugely successful new launch - Zee Café and Brit’s Bollywood which is broadcast on the free music and lifestyle channel - Zing.
The programmes will capture all of the day’s entertainment and performances giving over 11 million viewers in the UK and across Europe an opportunity to experience this culturally extravagant event.
Zee TV will take over the stage to provide glamorous musical entertainment with presenter Sunita Gardner from ‘Out & About’ show on Zee TV. Performing on the day will be Bhangra superstar Juggy D who will feature some of his biggest hits and soon to release music. Also performing will be nine-piece live band - Botown who are currently #1 on the Official Asian Download Chart with their single Roop Tera. This year’s hottest rising star Arjun will perform his debut single Remember Tonight and there will be many more special guest artists.
Other performances on the day organised by Diwali in London include Garba with live band Shama and The 5.1.5 Crew, Sai School Children’s Choir; Sangeet College Ensemble; GCC Bhangra Dance group; Renu Gidoomal’s Bhajazz; BBUK Yuva; Sanskriti Dance group; Ada Dance Academy; Neha’s Dance group; Shaama Dance Co; Nikita Dance Co; Rhythm N Bass Dhol group and Danceflavourz.
Diwali in the Square is a free event and all Londoners are welcome.
31st October, 2010
Trafalgar Square, London
2pm - 6.30pm