Zee TV was launched in March 1995 in UK to address the demand for South Asian entertainment. Today with access to more than 500 million viewers in over 167 countries, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.

The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its high grade programming. The channel has revolutionised South Asian entertainment over the years.

Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series such as Pavitra Rishta, Jhansi Ki Rani, Sanjog Se Bani Sangini, Mera Naam Karegi Roshan, television movies, theatrical films, news, food and fitness specials such as Khana Khazana and Yoga For You, local community show Out and About and daytime World of Women specials with dramas such as Yahan Mein Ghar Ghar Kheli and Hamari Betiyon Ka Vivaah with original episodes. Zee has always believed in bringing innovative programming to its viewers. Since its inception the channel has introduced blockbuster programming such as Dance India Dance, Sa Re Ga Ma Pa and many more. All these programmes have created a universal appeal for the channel that cuts across generations making it UK’s most popular South Asian entertainment channel.

Today the channel has a multi-genre offering and is living up to its image of being a socially conscious channel. With path breaking shows such as Jhansi Ki Rani, Pavitra Rishta, Agle Janam Mohe Bitiyan Hi Kijiyon, the channel has established icons of the female protagonists amongst the South Asian audience.