Launched in 2001, Zee Cinema is a 24 hour channel dedicated to Bollywood movie lovers. Zee Cinema with its largest collection of Bollywood films in the world broadcasts no less than six movies a day ranging from the latest blockbusters, lesser known films of a bygone era, films of different genre to renowned classics. The channel also hosts entertaining Bollywood based shows such as Bollywood Biggies. Its Friday nights with Amitabh Bachhan special, the unparalled King of Bollywood and Tuesdays with yesteryear classics are a big draw for the channel. Innovative programming such as Click the Flick and Movie Star Birthday special are added attractions for the channel.