With the success of Zee Carnival 2006 behind it, the Zee Carnival 2007 was a “bigger and better” event.

The resolute “it’s back, it’s bigger and it’s better” slogan for Zee Networks mammoth advertising and publicity campaign became reality when masses of people flooded the box office at the Grand Hall Olympia this weekend. Over 40,000 people waited in lengthy queues to get a glimpse of their favourite stars, stars that a Bollywood fan could only get a glimpse of in the very own country of Bollywood.

The line up of stars for this years Carnival consisted of Big brother winner Shilpa Shetty and other Bollywood beauties like Priyanka Chopra and Esha Deol. To set the Bollywood atmosphere, Bollywood’s top of the charts singer, Himmesh Reshammiya appeared on the main stage to perform LIVE, it was a dream come true!!

Apart from Bollywood stars, celebrities from other popular fields also made their presence felt during the three days of the Carnival. Pakistani Cricket legend Shahid Afridi was also invited to the Carnival where he made his appearances in all various stages. Celebrity Chef Sanjeev Kapoor made the best of his time by cooking LIVE in the cookery theatre and giving away his secret recipes. None-the-less a host of Zee TV stars also gave stage appearances signing autographs and having their pictures taken with adoring fans.

The Climax of the Zee Carnival was on Sunday when Ian Watkins, one of the other Celebrity Big Brother participants accompanied Shilpa Shetty to the Zee Carnival main stage where the pair interacted with the audience in the question and answer session.

Apart from the presence of celebrities visitors had access to over 150 stalls selling traditional jewellery, clothes, food, beauty and also property in and around the Asian belt. As one of the largest Asian events ever held in the UK, Zee carnival 2007 was a faultless opportunity for marketers to get their message across to the Asian community in the UK.