UK's first 24 hour, Asian music channel launched in October 1999, to target segment of the unique and hard-to-get 2nd & 3rd Generation Brit-Asians.

Creating relevant, localised shows reflecting the lives and times of our core youth audience.

Brings you the best of Bhangra, Bollywood, Asian Pop, Popular shows, count-down shows, happening gigs, music reviews & events.

Striking right balance with Bollywood Music, Exclusive Music Videos, 2hrs of locally commissioned original programming everyday.