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Zee Cinema partners with The Merchant of Bollywood

ZEE CINEMA PARTNERS WITH THE MERCHANTS OF BOLLYWOOD

Zee Cinema partners with The Merchant of Bollywood

Peacock Theatre WC2

Until Sunday 3 July

Performances Tue - Sun at 7.30pm, Sat & Sun at 2.30pm

Tickets: £18 - £45

Ticket office: 0844 412 4322 or www.sadlerswells.com

London 15th June 2011: Zee Cinema, Zee Network's dedicated Bollywood movie channel is delighted to partner with the UK's leading dance house - Sadler's Wells for the return of The Merchants of Bollywood to the West End's Peacock Theatre until 3 July 2011, following a sell-out international tour and packed houses at the Peacock Theatre last summer.

As the, longest running dedicated South Asian movie channel in UK, Zee Cinema is a fitting partner for this critically acclaimed theatrical extravaganza, charting the history of the world's largest and most prolific film industry, and the dynasty of stars that have lit its way over generations.

As part of the partnership Zee conducted a competition for its website and social media followers and the lucky winners are on their way to enjoy The Merchants of Bollywood show. For those who missed out, Zee will now be launching a special discount offer for the show tickets. Sadler's Wells is also running a competition where they will be giving out free Zee subscriptions to participating members and a special discount offer on Zee subscriptions to those attending the show.

Zee Cinema attracts not only die-hard Bollywood fans but a growing audience that are simply enthralled by the music, drama, dance and costumes, the essence of which is all captured in the show which draws inspiration from the story of the Merchant family's choreographic dynasty, who for generations have been Bollywood's leading figures in film-making, music and choreography.

Shaney Burney, Zee Cinema, Head of Operations “The appeal of Bollywood is global and audiences in the UK seem to have an insatiable appetite for all things Bollywood.  We are delighted to partner with Sadler's Wells as they bring the unique glitz and glamour of Bollywood back to the London stage.”

Featuring a cast of multi-talented performers, this uplifting show is a riot of colour, high-energy music and sensational dance scenes choreographed by one of Bollywood's top young choreographers, Vaibhavi Merchant.

Vaibhavi Merchant started her career assisting her uncle Chinni Prakash, a renowned Bollywood film choreographer. She performed in the film Snehapoorvam Anna, but soon returned to choreography and has worked on a variety of acclaimed films including Kuch Na Kaho, Na Tum Jano Na Hum, Devdas and the Oscar nominated Lagaan. Her awards include a National Film Award for choreographing the dance 'Dhole baaje' in the movie Hum Dil De Chuke Sanam.

The cast includes lead dancer Carol Furtado who has been with The Merchants of Bollywood since 2006. Before joining the company Carol Furtado toured the world extensively performing with some of the most acclaimed musicians in India including legendary singer Asha Bhosle, Stereo Nation, AR Rehman, and Collonial Cousins.

The Merchants of Bollywood comes back to the Peacock Theatre after a successful run in 2010. Before that the show toured the UK in 2006 ending its six month tour at London's Apollo Theatre. It is the first Bollywood dance show to tour straight from the world famous Film City in Mumbai.

Press images can be downloaded from http://media.sadlerswells.com, please contact eugenie.dunster@sadlerswells.com for login details. You can also view a video clip here.

For further information or to arrange interviews, please contact Rob James at Sadler's Wells on 020 7863 8114 or rob.james@sadlerswells.com

For further information about Zee Cinema contact Babita.bahal@zeetv.co.uk

 
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