Zee Network, boosts variety content to further strengthen Zee Café.

Zee Café, the latest addition to Zee Network's bouquet of channels, will be introducing a new menu of shows from 19 December. The new avatar of the channel  will be extending its appeal to all members of the house with cricket, news, business and documentaries as well as showcasing drama series, travel and lifestyle shows plus more.

Zee has continually identified the need-gaps in today's market and has aggressively addressed them in Zee Café. Zee Café was the most anticipated new launch in the South Asian TV space and celebrated a successful first year earlier this July and with its experience and research under its belt, the channel is taking yet bolder steps to strengthen its offering with differentiated content.

The all new Zee Café will keep its promise of offering top class cricket and continue to delight cricket fans with regular live and exclusive international cricket. Furthermore, the channel will be spoiling cricket lovers with a host of cricket related entertainment shows, including shows which celebrate cricketing heroes, the homes, their talents and their finest moments:

Homes of Cricket - Highlights from the best cricket grounds in the world
The Inside Story - Top match reviews with interviews of former cricketers
Great Centuries - The biggest centuries from the best players of the world
India's Top Batsman – Insight into the top talent of India
India's Top Bowler – Get to know the people behind the talent

A range of News and Business shows will keep viewers updated on the latest events as they happen whilst a variety of Documentary based shows will feed the knowledge hungry, including:

Travel Shows  - Travelogues of your favourite must-visit sights and spiritual journeys
India Documentaries - Catch glimpses of every corner of India plus features from award winning films promoted by Ministry of External affairs India
Cookery shows - Travel in search of mouth-watering delicacies in India and   around the world
Lifestyle shows – Inspiring Yoga shows plus astrology insights
Dramas – Popular drama series covering family dramas plus comedy and horror

Virad Kaul, Territory Head, Zee UK and Europe, said “The launch of Zee Café last year was in direct response to a gap in the market and to give our subscribers more value for money. Since then we have continually engaged with viewers to gain their feedback and fully understand their viewing preferences. Based on this we have added a great new line-up of original programmes that will surely delight our audience.”

The full mix of shows on Zee Café in its new avatar will be available to enjoy free for the first full month on Sky 846. Zee Café's new schedule will commence from 19 December, with the current Marathi and Bengali shows ending from 18 December. For schedule details visit www.zeetv.co.uk.

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