Zee TV was launched in March 1995 in the UK to address the demand for South Asian entertainment. Today with access to more than 500 million viewers in over 168 countries, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.

The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its high grade programming. The channel has revolutionised South Asian entertainment over the years.

Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime drama series such as Pavitra Rishta, Chotu Bahu, Shobha Somnath Ki, movies, theatrical films, news, food and fitness specials such as Great Chefs of India and Yoga For You, local community show Out and About and daytime World of Women specials with dramas such as Yahan Mein Ghar Ghar Kheli and Bhagonwali with original episodes.

Zee has always believed in bringing innovative programming to its viewers. Since its inception the channel has introduced blockbuster programming such as Dance India Dance, Sa Re Ga Ma Pa and many more. All these programmes have created a universal appeal for the channel that cuts across generations making it UK’s most popular South Asian entertainment channel.

Today the channel has a multi-genre offering and is living up to its image of being a socially conscious channel. With path breaking shows such as, Pavitra Rishta and Shobha Somnath Ki, the channel has established icons of the female protagonists amongst the South Asian audience.

Launched in 2001, Zee Cinema is a 24 hour channel dedicated to Bollywood movie lovers. Zee Cinema with its largest collection of Bollywood films in the world broadcasts no less than six movies a day ranging from the latest blockbusters, lesser known films of a bygone era, films of different genre to renowned classics.

The channel also hosts entertaining Bollywood based shows such as Bollywood Business and Zee Multiplex. Its Friday nights specials and Tuesdays with yesteryear classics are a big draw for the channel. Innovative programming such as Click the Flick and Movie Star Birthday special as well as Break-free movies are added attractions for the channel.

Zee Punjabi was launched to cater to one of UK’s largest South Asian community, the Punjabi speaking community in 2002 under the original name of Alpha ETC Punjabi. It was rebranded to Zee Punjabi in 2008 keeping the same sentiment and flavour of entertainment attached to the original channel. Zee Punjabi has captured the hearts of this very dominant community in the UK over the years and is still one of the oldest and most popular Punjabi channels in the UK.

The channel addresses specific needs of the Punjabi community through its innovative programming. Live discourses from prominent and historical Gurdwara's in India, devotional programmes, family centric dramas, comedy shows, blockbuster Punjabi movies, traditional music and popular Bhangra music shows and Punjabi news all feature the rich culture of the Punjabi speaking community.

Zee Punjabi remains the UK's only Punjabi general entertainment channel. Zee Punjabi’s tagline ‘Apni Boli, Apna Maan’ echoes the sentiments of the community. The channel offers varied content – dramas such as Kanch Diyan Wanga and Udari, travel documentary Sadde Pind Rab Vasda, popular Punjabi films Munde UK De, Ji Aaya Nu, Nanak Dhukiya Sab Sansar, Des Hoyaa Pardes and devotional programme Ek Onkaar.

The latest and most innovative addition to the Zee pack, Zee Café offers a unique connect with South Asian males. In a market which caters predominately to females, Zee Café sets itself apart with programming with a distinctly male appeal; it is the only channel to deliver a content mix which includes:

• Live and exclusive International Cricket featuring India, Pakista, Bangladesh and Sri Lanka
• News and current affairs
• Business Programmes
• Travel and Documentaries
• Cookery
• Comedy, Horror and Dramas

There's a Bollywood revolution in town! Don’t miss your chance for a 24-hour rendezvous with the glitterati, the glitz and the glamour of Bollywood.

As a Bollywood music and lifestyle channel, Zing presents the glitz and glamour of Bollywood in all its glory. Zing was the first channel in the UK to offer a window into fast-paced Bollywood entertainment Zing is also the first and only South Asian music and lifestyle channel to be BARB reported. Providing a total Bollywood package, Zing showcases the best of Bollywood, entertainment shows, movies, reality shows, as well as Bollywood music, British Asian music and Asian music videos.

Zing sets itself apart as an all round Bollywood entertainment channel, making it a hit amongst Bollywood fans - Zing is the number one Bollywood music and lifestyle channel in the UK amongst Asians (* Source: BARB; All Network; 01 Jan ‘11 – 31 Aug ‘11, Asians).

Being free-to-air on Sky and Freesat Zing has a mass reach of 12 million homes in the UK. If Bollywood be the food for your soul, tune in now!



Zing is free to watch on Sky 789 and Freesat 509